Building a route to the federal market
A software company with a product built for defense and federal users had strong technology but no clear path to government revenue.
- Built the federal go-to-market thesis and pricing model
- Designed a services-led operating model to generate revenue while longer government sales cycles play out
- Evaluated growth options, including partnerships and acquisition, to accelerate market entry
- Weekly advisory to leadership
Result: a defined route to market and the operating model to support it.